At Selfwealth by Syfe, we’re transforming how everyday Australians approach stock market investing. By providing one of the country’s most intuitive mobile and web platforms, we’ve driven down investment costs while empowering individuals to take control of their financial future.

As part of Syfe, the largest investment platform in APAC with over US$10 billion in assets under administration, we are united by a mission to make wealth-building simpler, smarter, and more accessible. Backed by US$132 million in funding, including our Series C round, Syfe is a trusted partner for over 250,000 in Singapore and 130,000 in Australia. Together, we aim to shape the future of wealth for millions during Australia’s largest generational wealth transfer in history by delivering innovative tools and experiences for anyone ready to build real, long-term wealth.

Key Responsibilities

• Community Management: Be the voice of Selfwealth within our active investor communities, fostering discussion and ensuring our brand remains a trusted authority in the market.
• Performance Tracking: Monitor campaign performance using tools like Google Analytics and our CRM, providing regular reports on what's working and where we can improve.
• Content ownership: Coordinating content across our blog, social media (LinkedIn, X, Instagram), and newsletters.
• CRM & Lifecycle Marketing: Execute automated email and push notification journeys that guide users from signing up to their first trade and beyond.
• Campaign Coordination: Support the end-to-end delivery of integrated brand and growth campaigns, working closely with the Growth team to provide creative assets and copy.
• Compliance Alignment: Ensure all marketing output is high-quality and meets Australian financial services advertising standards (ASIC).
• Market Monitoring: Keep a pulse on the Australian fintech landscape, identifying trends and competitor moves that we can leverage for our own growth.
• Event Support: Assist in the planning and execution of retail and business events that build credibility and excitement for the Selfwealth brand.

Minimum Qualifications

• 3+ years of multi-channel marketing experience: Proven track record in executing end-to-end campaigns across social (LinkedIn, X, Instagram), in-app and CRM channels.
• CRM and Lifecycle expertise: Hands-on experience building automated customer journeys (email and push notifications) to drive conversion and long-term user retention.
• Event Coordination: Previous experience assisting in the planning and execution of retail or business events to build brand credibility.
• Analytical mindset: Proficiency in Google Analytics and CRM reporting to monitor performance, identify trends, and provide actionable optimisation insights.

Preferred Qualifications

• Fintech or Brokerage background: Prior experience in the Australian fintech landscape or an existing passion for investing and the stock market.
• Regulatory literacy (ASIC/AFSL): Deep understanding of Australian financial services advertising standards to ensure all content remains compliant and high-quality.

Come As You Are

We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.